Changing Business as Usual

Image by Jana Mills via Flickr

No, not Farouk Shami.

Ben & Jerry’s Ice Cream has pledged to go totally Fair Trade by 2013! How awesome is that. What trailblazers. I really hope other businesses start catching on to this. So many places say they support Fair Trade business but only offer like one coffee selection that is Fair Trade. Ben & Jerry’s is going to go Fair Trade for every ingredient they use that can possibly be Fair Trade.

You go Ben & Jerry’s!